Ok so here’s the low down, we’ve all seen the annoying ads where the tiny skinny guy pops up in video clips of Elissa, Asalah..etc. (Rotana artist..).
I didn’t know what it was exactly, and thought it was a service where you send a message to a number and receive a ringtone. I was wrong.
It’s a website, similar to iTunes (except it’s not an application) where you can preview and purchase music content by most Rotana artists. It’s in its infant/baby stages, and hopefully the best is yet to come. Prices? To purchase a single song, it’ll cost you 300 fils, and a full album is 1.400 KD (as opposed to the 1.500 KD physical copy, booklet and all). I think it’s a tiny bit overpriced, they should cut it to atleast 1 KD, since getting the content for free is a click away. The price gap between the actual and virtual copy should be well more than 100 fils. Why Zain Create? well, apparently they signed a deal with Rotana to have exclusive material which is not available elsewhere. Selected songs from yet-to-be released album are for sale at 500 fils a track, and that’s their “competitive advantage”. There will also be a music video download option available sometime later this year. Other features include live streaming of radio channels and Rotana channels through your laptop.
It’s a nice step towards broadening and connecting people of the middle east through the latest in the music world (even though it’s not yet available for all of the middle east). I personally can’t wait to see what’s next!